Corporate Expansion & Representation CER

Maxloyal AB initially offers its CER services to startup and small business entities who are interested in expanding their business into the Scandinavian region. Moreover, Maxloyal AB would also offer other related services to CER that may be needed to support the expansion process.

Seasoned executives and entrepreneurs have always searched for efficient and profitable ways to increase revenues and gain market share. The typical strategic growth options are organic, inorganic, or by external means.

Examples of organic growth are hiring additional salespeople, developing new products, and expanding geographically. The best example of inorganic growth is an acquisition of another firm, something that is often done to gain access to a new product line, customer segment, or geography. Finally, external revenue growth opportunities include franchising, licensing, joint ventures, strategic alliances, and the appointment of overseas distributors, which are available to growing companies as an alternative to mergers and acquisitions as a growth engine.

Our CER value proposition is based on three key areas:

Our CER value proposition is based on three key areas:

The key facts that Maxloyal uses to assign a value on the opportunities involve the following:
There are five main services that Maxloyal AB shall offer to its clients:

Expansion Development Plan

At this stage we explore the strategy for expansion. Usually the options are limited to corporate expansion, agent representation, contracting with area master developer/agent or franchise/JV combination. Whatever the choice, we need to identify the business partner and engage them with a detailed business plan, legal documents and business agreements. This phase is guided by the Plan and the OM of the client to start the process of market development for the expansion, which involves:

Identifying potential partners

This is s critical phase in the success of the expansion. The potential partner must offer the expected value per details of the EDP. Some expansion plans require seed or investment equity, this can be achieve by either an investment fund from the expansion partner, or a passive partner/loan. Maxloyal shall provide consulting and support to facilitate this process. Maxloyal takes each project one at a time to identify potential partner(s) or investor(s) and follow these steps: